Square Brilliant & Rectangle Brilliant Diamond

The J B & Brothers Brilliant Cut Diamond is a perfectly cut diamond that brings out the very best in a diamond through its cutting-edge shape. The Brilliant Square Diamond and the Brilliant Rectangle Diamond combine the classic elegance of the emerald cut shape with the radiant brilliance of round diamond and is a sparkling example of exquisite J. B. & Brothers craftsmanship. Both these cuts look bigger than the round diamond and is increasingly becoming the preferred choice of discerning diamond lovers all around.

The J B & Brothers Brilliant Rectangle, like the square diamond is a refreshing progression from the round one. Extremely pleasing to the eye, the Brilliant Rectangle retains all the facets of the round version, looks much bigger and is definitely more appealing. It's fast becoming a big draw for patrons with exclusive choice.

Square or rectangular cuts combines the elegance of the shapes of the diamonds with the brilliance of the round and its 81 facets maximize the effect of its light refraction

"To symbolize honesty, stability, equality, comfort or familiarity". It could also symbolize rigidity or uniformity

"SQUARE AND RECTANGLES DEFINITELY HAVE A SPACE IN DESIGNS".

The master mind behind creating new cuts is of Mr. Shaishav Shah, son of Mr. Shailesh Shah who is one of the partners of the group.

It has taken lots of efforts and investment to invent something very precious and unique.

Experimented on more than 400 diamonds & workforce of 78 master artisans headed by tireless efforts of Mr. Shaishav Shah.

These cuts are birth of continuous experiment for approximately one year.

The group's New Brilliant cut also available in Square and Rectangle shapes - is a path -breaking achievement in cutting-edge. A refreshing progression from the round cuts, it enhances the fiery brilliance of the former, while retaining its basic facets. This will be a patent cut of The Group. The Square Brilliant is a square cut diamonds that brings out the very best in a diamond. A sparkling example of painstaking craftsmanship, it looks bigger than the round diamond and is increasingly becoming the preferred choice of discerning diamond lovers all round. The Group's rectangle brilliant is extremely pleasing to the eye. Its finely cut shape also makes it look bigger and more appealing. It's fast becoming a big draw for patron with exclusive choice.

It is 20% to 25% bigger in comparison to round shape. Prices are more competitive than round. The cut makes it more safer for everyday use. Due to its unique cut it has got extra brilliance in comparison to any other shapes present in the market all over the world.

Marketing Strategy for Aleya

Advertisement

• Promotion of the brand by means of media, advertisement, brochures & trade show.
• Co-sharing of advertising expense.
• Brand merchant's will be provided with all the materials required for promotions.
• Educational support training for sales.
• Sharing your ideas & feedbacks.
• Designing support.
• Online support.

In Store Promotion

• Special display will be provided to showcase to the brand which will be uniform world wide.
• Alternative packaging will be provided for the consumer to feel & enjoy the
  brand that he has purchased.

Distribution Channel or Pattern

• We will deal only with the brand merchants (Retails outlet) .
• Distribution of brand will be done through retailers depending upon the
  geographic & demographic condition.
• Brand merchants will have to carry a select inventory in different shape,
  sizes & quality

Questions? For Aleya?

Contact us at
aleya@jbrothers.com
http://www.aleyadiamond.com/